8-A Live Sales Call by Grant Cardone By Grant Cardone

Welcome to Your Assessment Test

Topic: 8-A Live Sales Call by Grant Cardone By Grant Cardone

This assessment is designed to evaluate your understanding of the key concepts demonstrated in A Live Sales Call by Grant Cardone. Topics include identifying the decision maker early in the sales conversation, understanding the three primary reasons prospects do not buy, building influence through internal champions when direct access to the decision maker is unavailable, and effectively communicating return on investment (ROI) to address price-related concerns.

The assessment also covers sales progression techniques, including establishing price before attempting a close, handling common buying barriers, maintaining control of the conversation, and ensuring that every interaction advances the prospect toward a clear next step, even when an immediate sale is not possible.

Assessment Instructions

The assessment consists of 10 Multiple Choice Questions (MCQs).
Each question carries 1 mark.
Only one option is correct for each question.
There are no negative marks for incorrect answers.
Questions skipped or left unanswered will be considered as 0 marks.
Retakes are not permitted once the assessment has been submitted.
The total duration of the assessment is 15 minutes.
The timer will start automatically once you enter your Name and Email Address and click on "Start Test".
Ensure you have a stable internet connection and complete the assessment within the allotted time.
Read each question carefully and submit your responses before the timer expires.

All the best!

Name

When Grant asks the prospect 'what did you make last year and how much training did you do?' what is the strategic purpose of these two questions together?

To understand the company's financial health before discussing pricing

To qualify whether the company can afford the program

To establish the gap between their current results achieved with zero training and the potential results possible with daily training — making the investment feel obvious

To build rapport by showing interest in the company's history

What does Grant say the purpose of the Wednesday live call is as part of the product offering?

To deliver new sales scripts to the team

To give the company a weekly check-in for support — covering new people people who have fallen off the program or anyone having difficulty

To review the team's call recordings and give feedback

To provide a monthly performance report

What does Grant say about the cost of training per person per year when broken down?

It costs more than the average employee's salary

It is comparable to the cost of one week of advertising

At the contract rate it is $2333 per person per year — less than what the company spends on insurance per person

It costs approximately $5000 per person per year

What does Grant say about video-based training compared to reading materials for salespeople?

Reading materials are more effective because people can review them at their own pace

Reading and video are equally effective when combined

40% of Americans are illiterate and cannot read effectively — video content is far more engaging and accessible for sales teams

Video is only better for younger salespeople

After the call Grant says 'these guys didn't ask the hard question.' What is the hard question he is referring to and why do most telecallers avoid asking it?

Asking the prospect when they plan to make a final decision

Directly asking whether the person they are speaking with is the actual decision maker — most telecallers avoid it because it feels confrontational or risks ending the conversation but without knowing this every minute spent pitching a non-DM is wasted

Asking for the final price agreement before ending the call

Asking the prospect how much budget they have allocated

What is a 'champion' in the context of this sales call?

The prospect who signs the contract

The person who originally referred the prospect to the salesperson

A non-decision-maker who is convinced of the product's value and will advocate for it internally to the actual decision maker

The top performing salesperson on the prospect's team

Grant offers a month-to-month option at a higher price and a contract option at a lower price. What objection does this dual-structure directly address and how does it serve both types of prospects?

It addresses the decision maker objection by giving the non-DM an option they can approve independently

It addresses the price objection by giving budget-conscious prospects a lower option

It addresses the commitment objection — prospects who fear being locked in can start month-to-month while prospects who are confident in the value can commit to a contract for a better rate. Both feel in control of their own risk level

It addresses the 'it won't work' objection by reducing the financial risk of trying it

According to Grant's debrief after the call what did he find out within the first 60 seconds?

The prospect was not the decision maker

The prospect had already tried a competitor's product

The prospect's annual revenue

The prospect's team was not engaged in training

What does Grant say about the relationship between daily training and performance improvement?

Training only works when done weekly in group sessions

Training works best when self-directed rather than structured

Training is most effective during onboarding and becomes less important over time

Training must be done daily without exception — like exercise — and unlike advertising it guarantees improvement

Grant uses the analogy of daily push-ups to describe the effect of daily training — 'you cannot say that about advertising.' What is the deeper strategic point he is making about the difference between training spend and advertising spend?

Training and advertising serve different purposes and should not be compared

Training compounds daily into guaranteed capability improvement while advertising produces variable and unpredictable results depending on market conditions — making training a more reliable investment than advertising for improving revenue

Advertising is wasteful and companies should redirect all spending to training

Advertising has a higher ROI than training for most businesses

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