8-A Live Sales Call by Grant Cardone By Grant Cardone

Welcome to Your Assessment Test

Topic: 8-A Live Sales Call by Grant Cardone By Grant Cardone

This assessment is designed to evaluate your understanding of the key concepts demonstrated in A Live Sales Call by Grant Cardone. Topics include identifying the decision maker early in the sales conversation, understanding the three primary reasons prospects do not buy, building influence through internal champions when direct access to the decision maker is unavailable, and effectively communicating return on investment (ROI) to address price-related concerns.

The assessment also covers sales progression techniques, including establishing price before attempting a close, handling common buying barriers, maintaining control of the conversation, and ensuring that every interaction advances the prospect toward a clear next step, even when an immediate sale is not possible.

Assessment Instructions

The assessment consists of 10 Multiple Choice Questions (MCQs).
Each question carries 1 mark.
Only one option is correct for each question.
There are no negative marks for incorrect answers.
Questions skipped or left unanswered will be considered as 0 marks.
Retakes are not permitted once the assessment has been submitted.
The total duration of the assessment is 15 minutes.
The timer will start automatically once you enter your Name and Email Address and click on "Start Test".
Ensure you have a stable internet connection and complete the assessment within the allotted time.
Read each question carefully and submit your responses before the timer expires.

All the best!

Name

What analogy does Grant use to explain why a company must invest in tools for their salespeople even if they hire trained staff?

A driver who still needs a car even if they have a licence

A teacher who needs textbooks even if they are qualified

A mechanic who brings their own toolbox to a dealership — the employer still needs to provide the tools

A chef who still needs a kitchen even if they are a trained cook

Shannon tells Grant that Ed wants to see progress and results before committing. How does Grant handle this 'show me results first' objection without offering a free trial?

He asks Shannon to start on a month-to-month basis and track results over 60 days before reviewing

He reframes the entire conversation — pointing out that $4.5 million was made with zero training that the cost is 0.01% of their net and asking whether they think they could make $42000 more which covers the entire annual cost

He shares case studies from similar companies to prove results

He offers a 30-day money-back guarantee to reduce Ed's risk

When Grant asks the prospect 'what did you make last year and how much training did you do?' what is the strategic purpose of these two questions together?

To qualify whether the company can afford the program

To establish the gap between their current results achieved with zero training and the potential results possible with daily training — making the investment feel obvious

To build rapport by showing interest in the company's history

To understand the company's financial health before discussing pricing

What does Grant say the purpose of the Wednesday live call is as part of the product offering?

To review the team's call recordings and give feedback

To provide a monthly performance report

To deliver new sales scripts to the team

To give the company a weekly check-in for support — covering new people people who have fallen off the program or anyone having difficulty

Grant's three reasons framework — won't use it won't work not the decision maker — functions as both a diagnostic tool and a pre-emptive close. How does deploying this framework at the beginning of a call change the psychological dynamic of the entire conversation for a telecaller?

It makes the prospect feel interrogated and reduces their openness to the pitch

It immediately establishes price expectations and reduces negotiation later

It is only effective in high-ticket B2B sales and does not apply to telecalling environments

By naming all possible objections at the outset and asking the prospect to identify which applies Grant eliminates the prospect's ability to introduce surprise objections later — every objection the prospect raises has already been categorized anticipated and implicitly agreed to be one of only three giving the telecaller complete control of the objection space for the entire call

What does Grant say you must always do before attempting to close a deal?

Send a written proposal in advance

Ask for referrals first

Have the price clearly laid out

Deliver a full product demonstration

What is the first reason Grant Cardone says a prospect will not buy?

They don't think it is going to work

The price is too high

They need more time to decide

They already have a competitor's product

Grant says 'sell your product set your hook and get a call with the DM' when dealing with a non-decision maker. What does 'set your hook' mean in this context and why is it critical?

Ask for a written referral to the decision maker

Mention the price early to anchor the prospect's expectations

Create enough genuine interest and conviction in the non-DM that they are motivated to advocate for the product to the decision maker — the hook is the emotional and logical case that makes the non-DM want to carry the conversation forward

Leave behind a product brochure for the non-DM to share

How does Grant reframe the cost of the training program when the prospect mentions they spend $37000 a month on advertising?

He says training and advertising are not comparable

He points out that training makes the advertising dollar work better — so it multiplies the return on money they are already spending

He suggests cutting the advertising budget to fund the training

He says the training is cheaper than one week of advertising

10.

Grant compares the $3600 monthly training cost to $37000 in magazine and newspaper spend and $50000 in TV advertising. What broader pricing principle is he applying and why is it effective?

Price context reframing — positioning the training cost against existing spend the prospect has already accepted making the new investment feel proportionally small and logically justified

Discounting — implying the training is cheaper than other options to compete on price

Loss aversion — suggesting the advertising spend is wasted without training to back it up

Anchoring — establishing a high price first to make the training cost seem smaller by comparison

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