Assessment On: A Live Sales Call by Grant Cardone By Grant Cardone

Welcome to Your Assessment Test

Topic: 8-A Live Sales Call by Grant Cardone By Grant Cardone

This assessment is designed to evaluate your understanding of the key concepts demonstrated in A Live Sales Call by Grant Cardone. Topics include identifying the decision maker early in the sales conversation, understanding the three primary reasons prospects do not buy, building influence through internal champions when direct access to the decision maker is unavailable, and effectively communicating return on investment (ROI) to address price-related concerns.

The assessment also covers sales progression techniques, including establishing price before attempting a close, handling common buying barriers, maintaining control of the conversation, and ensuring that every interaction advances the prospect toward a clear next step, even when an immediate sale is not possible.

Assessment Instructions

The assessment consists of 10 Multiple Choice Questions (MCQs).
Each question carries 1 mark.
Only one option is correct for each question.
There are no negative marks for incorrect answers.
Questions skipped or left unanswered will be considered as 0 marks.
Retakes are not permitted once the assessment has been submitted.
The total duration of the assessment is 15 minutes.
The timer will start automatically once you enter your Name and Email Address and click on "Start Test".
Ensure you have a stable internet connection and complete the assessment within the allotted time.
Read each question carefully and submit your responses before the timer expires.

All the best!

Name

How does Grant reframe the cost of the training program when the prospect mentions they spend $37000 a month on advertising?

He points out that training makes the advertising dollar work better — so it multiplies the return on money they are already spending

He says the training is cheaper than one week of advertising

He says training and advertising are not comparable

He suggests cutting the advertising budget to fund the training

According to Grant why do salespeople fail to perform well?

They are not motivated by commission

They do not have the right leads

They are not given enough time to close deals

They do not train — and they are not successful because they are not trained

What is a 'champion' in the context of this sales call?

The prospect who signs the contract

The person who originally referred the prospect to the salesperson

A non-decision-maker who is convinced of the product's value and will advocate for it internally to the actual decision maker

The top performing salesperson on the prospect's team

What does Grant Cardone mean by the term 'decision maker' or 'DM'?

The person who uses the product day to day

The person who initiated the buying process

The most senior person in the company

The person who has the authority to approve and sign off on the purchase

Grant says 'great salespeople take good salespeople and make them better and take great salespeople and make them superstars — and they can even take a 5-year-old and make them the best cookie salesperson in 30 days.' What does this level of conviction in his product's capability do in the context of a sales call and how can a telecaller develop this level of authentic product belief?

Genuine extreme conviction in your product's capability is contagious — it shifts the emotional atmosphere of the call from a transaction to an invitation. A prospect listening to Grant does not feel sold to; they feel like they are being given access to something real. A telecaller develops this level of conviction through deep product knowledge personal experience with results and accumulating evidence of what the product does for clients — not through scripted enthusiasm

Extreme conviction makes prospects suspicious that the product is being oversold

It only works for a known personal brand like Grant Cardone and cannot be replicated by an unknown telecaller

It sets unrealistic expectations that create client disappointment later

Grant says training makes advertising dollars work better. This positions training not as a cost but as a multiplier. How should a telecaller apply this 'multiplier framing' principle when dealing with a prospect who says they already have sufficient budget allocated to other solutions?

Ask the prospect to reallocate budget from their lowest-performing current solution

Rather than competing with the existing budget allocation position your offering as something that amplifies the effectiveness of everything the prospect is already spending money on — making it an additive investment rather than a competitive one. This removes the zero-sum framing and allows both solutions to coexist

Agree with the prospect that their current solutions are sufficient and focus on future budget cycles

Tell the prospect their current solutions are ineffective and should be replaced

Grant offers a month-to-month option at a higher price and a contract option at a lower price. What objection does this dual-structure directly address and how does it serve both types of prospects?

It addresses the price objection by giving budget-conscious prospects a lower option

It addresses the 'it won't work' objection by reducing the financial risk of trying it

It addresses the decision maker objection by giving the non-DM an option they can approve independently

It addresses the commitment objection — prospects who fear being locked in can start month-to-month while prospects who are confident in the value can commit to a contract for a better rate. Both feel in control of their own risk level

Grant identifies that Shannon is not the decision maker within 60 seconds. How does he adjust his strategy for the rest of the call based on this discovery rather than ending the conversation?

He shifts his objective from closing the deal to convincing Shannon to become an internal champion who will sell the product to Ed on his behalf

He lowers the price to give Shannon something he can approve independently

He immediately asks for Ed's contact details and ends the call

He asks Shannon to set up a three-way call with Ed immediately

What does Grant say the purpose of the Wednesday live call is as part of the product offering?

To give the company a weekly check-in for support — covering new people people who have fallen off the program or anyone having difficulty

To review the team's call recordings and give feedback

To provide a monthly performance report

To deliver new sales scripts to the team

10.

Grant invests significant time coaching Shannon — a non-decision maker — rather than cutting the call short once he identified Shannon couldn't say yes. What is the strategic calculation Grant is making and when is this approach worth the time investment for a telecaller?

Coaching the non-DM is only useful when the DM is completely inaccessible

It is always worth coaching the non-DM because they control access to the decision maker

It is never worth coaching a non-DM — always insist on speaking directly with the decision maker

The calculation is: if the non-DM can be converted into a genuine champion who understands and believes in the product deeply enough to sell it internally they become a more credible advocate than any follow-up call Grant could make to Ed directly — because Ed trusts Shannon. This is worth the investment when the DM has a close relationship with the non-DM and the deal size justifies the time

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