Assessment On: A Live Sales Call by Grant Cardone By Grant Cardone

Welcome to Your Assessment Test

Topic: 8-A Live Sales Call by Grant Cardone By Grant Cardone

This assessment is designed to evaluate your understanding of the key concepts demonstrated in A Live Sales Call by Grant Cardone. Topics include identifying the decision maker early in the sales conversation, understanding the three primary reasons prospects do not buy, building influence through internal champions when direct access to the decision maker is unavailable, and effectively communicating return on investment (ROI) to address price-related concerns.

The assessment also covers sales progression techniques, including establishing price before attempting a close, handling common buying barriers, maintaining control of the conversation, and ensuring that every interaction advances the prospect toward a clear next step, even when an immediate sale is not possible.

Assessment Instructions

The assessment consists of 10 Multiple Choice Questions (MCQs).
Each question carries 1 mark.
Only one option is correct for each question.
There are no negative marks for incorrect answers.
Questions skipped or left unanswered will be considered as 0 marks.
Retakes are not permitted once the assessment has been submitted.
The total duration of the assessment is 15 minutes.
The timer will start automatically once you enter your Name and Email Address and click on "Start Test".
Ensure you have a stable internet connection and complete the assessment within the allotted time.
Read each question carefully and submit your responses before the timer expires.

All the best!

Name

Grant asks 'what did you make last year and how much training did you do?' and uses the answers to build an ROI case. This technique — using the prospect's own numbers against their objections — is called consultative selling. Why is it more persuasive than presenting pre-built ROI statistics?

When the ROI case is built from the prospect's own numbers the prospect cannot dispute the inputs — they provided them. This makes the conclusion feel inevitable rather than claimed removing the skepticism that pre-built statistics always face because the prospect knows their own business better than any external data

Consultative ROI cases require too much preparation to be practical for telecallers

Pre-built statistics are more credible because they are based on larger sample sizes

Pre-built statistics are faster to deliver and more efficient in a telecalling environment

What does Grant say about the relationship between daily training and performance improvement?

Training only works when done weekly in group sessions

Training works best when self-directed rather than structured

Training is most effective during onboarding and becomes less important over time

Training must be done daily without exception — like exercise — and unlike advertising it guarantees improvement

What is the first reason Grant Cardone says a prospect will not buy?

They don't think it is going to work

The price is too high

They already have a competitor's product

They need more time to decide

After the call Grant says 'these guys didn't ask the hard question.' What is the hard question he is referring to and why do most telecallers avoid asking it?

Asking the prospect how much budget they have allocated

Asking the prospect when they plan to make a final decision

Asking for the final price agreement before ending the call

Directly asking whether the person they are speaking with is the actual decision maker — most telecallers avoid it because it feels confrontational or risks ending the conversation but without knowing this every minute spent pitching a non-DM is wasted

What does Grant say the purpose of the Wednesday live call is as part of the product offering?

To give the company a weekly check-in for support — covering new people people who have fallen off the program or anyone having difficulty

To deliver new sales scripts to the team

To provide a monthly performance report

To review the team's call recordings and give feedback

Grant identifies that Shannon is not the decision maker within 60 seconds. How does he adjust his strategy for the rest of the call based on this discovery rather than ending the conversation?

He asks Shannon to set up a three-way call with Ed immediately

He immediately asks for Ed's contact details and ends the call

He shifts his objective from closing the deal to convincing Shannon to become an internal champion who will sell the product to Ed on his behalf

He lowers the price to give Shannon something he can approve independently

What does Grant say about the cost of training per person per year when broken down?

It is comparable to the cost of one week of advertising

At the contract rate it is $2333 per person per year — less than what the company spends on insurance per person

It costs approximately $5000 per person per year

It costs more than the average employee's salary

According to Grant's debrief what should a telecaller always do when they identify the prospect is not the decision maker?

Ask the non-DM to make a preliminary decision and confirm later

End the call politely and call back when the DM is available

Sell your product set your hook and get a call scheduled with the actual decision maker

Send a written proposal for the non-DM to forward

What technique does Grant use when he asks 'there are only two reasons you wouldn't do this — can I share them with you?'

A pre-emptive objection handling technique that surfaces and addresses objections before the prospect raises them

A closing technique used at the end of the call

A qualifying question to understand the prospect's budget

A rapport-building opener to start the conversation

What analogy does Grant use to explain why a company must invest in tools for their salespeople even if they hire trained staff?

A chef who still needs a kitchen even if they are a trained cook

A teacher who needs textbooks even if they are qualified

A mechanic who brings their own toolbox to a dealership — the employer still needs to provide the tools

A driver who still needs a car even if they have a licence