Andy says 'make it the client's idea every single time.' How does the hypothetically frame specifically achieve this and why is prospect ownership of the decision more powerful than salesperson persuasion?
Andy says the goal is to get the prospect thinking about what they would buy on the way to the appointment. What psychological state does this create and how does it benefit the salesperson before the prospect even walks in?
What is the authority transfer technique according to Andy Elliott?
What does 'in the end it's your decision' accomplish in Andy's call framework?
According to Andy why should you say 'more money' twice with a pause in between?
What does the lottery analogy accomplish in Andy's calling framework?
What is the multiple choice technique and why does Andy say you must use it at decision points?
Andy teaches that the prospect should be thinking about what they want to buy on the way to the appointment. This is the same principle as Jeremy Miner's solution awareness questions from Video 7 — getting the prospect to imagine their future with the problem solved. How does Andy achieve this without the extended discovery process Jeremy uses — and what does this reveal about different ways to create the same psychological state?
What does the 'hypothetically' frame do in a sales conversation?
According to Andy what should you do immediately after a prospect agrees to come in?