8-A Live Sales Call by Grant Cardone By Grant Cardone

Welcome to Your Assessment Test

Topic: 8-A Live Sales Call by Grant Cardone By Grant Cardone

This assessment is designed to evaluate your understanding of the key concepts demonstrated in A Live Sales Call by Grant Cardone. Topics include identifying the decision maker early in the sales conversation, understanding the three primary reasons prospects do not buy, building influence through internal champions when direct access to the decision maker is unavailable, and effectively communicating return on investment (ROI) to address price-related concerns.

The assessment also covers sales progression techniques, including establishing price before attempting a close, handling common buying barriers, maintaining control of the conversation, and ensuring that every interaction advances the prospect toward a clear next step, even when an immediate sale is not possible.

Assessment Instructions

The assessment consists of 10 Multiple Choice Questions (MCQs).
Each question carries 1 mark.
Only one option is correct for each question.
There are no negative marks for incorrect answers.
Questions skipped or left unanswered will be considered as 0 marks.
Retakes are not permitted once the assessment has been submitted.
The total duration of the assessment is 15 minutes.
The timer will start automatically once you enter your Name and Email Address and click on "Start Test".
Ensure you have a stable internet connection and complete the assessment within the allotted time.
Read each question carefully and submit your responses before the timer expires.

All the best!

Name

What is a 'champion' in the context of this sales call?

The person who originally referred the prospect to the salesperson

The top performing salesperson on the prospect's team

A non-decision-maker who is convinced of the product's value and will advocate for it internally to the actual decision maker

The prospect who signs the contract

When Grant asks the prospect 'what did you make last year and how much training did you do?' what is the strategic purpose of these two questions together?

To build rapport by showing interest in the company's history

To qualify whether the company can afford the program

To establish the gap between their current results achieved with zero training and the potential results possible with daily training — making the investment feel obvious

To understand the company's financial health before discussing pricing

Grant's debrief after the call is as valuable as the call itself — he immediately identifies what he should have done differently. What does the habit of real-time self-assessment after every call reveal about the mindset of a top-performing salesperson and how should a telecaller implement this discipline?

Post-call assessment is only valuable when done with a manager or coach who can provide external perspective

Top performers review calls only when they go badly to identify specific errors

The habit of immediate post-call self-assessment — asking what worked what should have been done differently and what the next step must be — transforms every call into a learning event regardless of outcome. Grant identified three lessons in 30 seconds: push for the meeting clarify price early and always identify the DM first. A telecaller who does this after every call compounds their skill faster than someone who only reflects on failures

Real-time self-assessment creates negative self-talk that undermines confidence

Grant says 'if you don't have the price laid out it doesn't matter because you're not going to be able to make any sense to this guy.' Why is price clarity a prerequisite for any close and how should a telecaller apply this principle?

Price clarity is only important in high-ticket B2B sales

Without a clear price on the table the prospect cannot make a financial decision — any attempt to close without price clarity leaves the conversation in an undefined state where neither party can move forward. A telecaller must establish price before attempting to advance to the next step

Price should only be mentioned at the very end of a call to avoid early resistance

Price should be avoided unless the prospect specifically asks for it

Grant says 'great salespeople take good salespeople and make them better and take great salespeople and make them superstars — and they can even take a 5-year-old and make them the best cookie salesperson in 30 days.' What does this level of conviction in his product's capability do in the context of a sales call and how can a telecaller develop this level of authentic product belief?

Genuine extreme conviction in your product's capability is contagious — it shifts the emotional atmosphere of the call from a transaction to an invitation. A prospect listening to Grant does not feel sold to; they feel like they are being given access to something real. A telecaller develops this level of conviction through deep product knowledge personal experience with results and accumulating evidence of what the product does for clients — not through scripted enthusiasm

Extreme conviction makes prospects suspicious that the product is being oversold

It sets unrealistic expectations that create client disappointment later

It only works for a known personal brand like Grant Cardone and cannot be replicated by an unknown telecaller

Grant says 'if I don't spend I don't get' — and the prospect agrees. Yet the prospect still has hesitation about spending on training. What psychological barrier does this reveal and how does Grant resolve it?

The prospect needs social proof from similar companies before committing

The prospect is fundamentally opposed to spending money on anything

The prospect intellectually accepts that spending produces returns but has not yet connected that principle specifically to training spend — they have mentally categorized training differently from advertising. Grant resolves this by forcing the prospect to apply their own belief consistently: if spending produces returns everywhere else why would training be different

The prospect is testing Grant's negotiating flexibility by expressing hesitation

What does Grant say about video-based training compared to reading materials for salespeople?

40% of Americans are illiterate and cannot read effectively — video content is far more engaging and accessible for sales teams

Reading and video are equally effective when combined

Reading materials are more effective because people can review them at their own pace

Video is only better for younger salespeople

What is the first reason Grant Cardone says a prospect will not buy?

They need more time to decide

They don't think it is going to work

They already have a competitor's product

The price is too high

Grant uses the analogy of daily push-ups to describe the effect of daily training — 'you cannot say that about advertising.' What is the deeper strategic point he is making about the difference between training spend and advertising spend?

Training compounds daily into guaranteed capability improvement while advertising produces variable and unpredictable results depending on market conditions — making training a more reliable investment than advertising for improving revenue

Advertising is wasteful and companies should redirect all spending to training

Training and advertising serve different purposes and should not be compared

Advertising has a higher ROI than training for most businesses

Grant offers a month-to-month option at a higher price and a contract option at a lower price. What objection does this dual-structure directly address and how does it serve both types of prospects?

It addresses the 'it won't work' objection by reducing the financial risk of trying it

It addresses the decision maker objection by giving the non-DM an option they can approve independently

It addresses the commitment objection — prospects who fear being locked in can start month-to-month while prospects who are confident in the value can commit to a contract for a better rate. Both feel in control of their own risk level

It addresses the price objection by giving budget-conscious prospects a lower option

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