Assessment On: A Live Sales Call by Grant Cardone By Grant Cardone

Welcome to Your Assessment Test

Topic: 8-A Live Sales Call by Grant Cardone By Grant Cardone

This assessment is designed to evaluate your understanding of the key concepts demonstrated in A Live Sales Call by Grant Cardone. Topics include identifying the decision maker early in the sales conversation, understanding the three primary reasons prospects do not buy, building influence through internal champions when direct access to the decision maker is unavailable, and effectively communicating return on investment (ROI) to address price-related concerns.

The assessment also covers sales progression techniques, including establishing price before attempting a close, handling common buying barriers, maintaining control of the conversation, and ensuring that every interaction advances the prospect toward a clear next step, even when an immediate sale is not possible.

Assessment Instructions

The assessment consists of 10 Multiple Choice Questions (MCQs).
Each question carries 1 mark.
Only one option is correct for each question.
There are no negative marks for incorrect answers.
Questions skipped or left unanswered will be considered as 0 marks.
Retakes are not permitted once the assessment has been submitted.
The total duration of the assessment is 15 minutes.
The timer will start automatically once you enter your Name and Email Address and click on "Start Test".
Ensure you have a stable internet connection and complete the assessment within the allotted time.
Read each question carefully and submit your responses before the timer expires.

All the best!

Name

Grant says 'sell your product set your hook and get a call with the DM' when dealing with a non-decision maker. What does 'set your hook' mean in this context and why is it critical?

Ask for a written referral to the decision maker

Create enough genuine interest and conviction in the non-DM that they are motivated to advocate for the product to the decision maker — the hook is the emotional and logical case that makes the non-DM want to carry the conversation forward

Leave behind a product brochure for the non-DM to share

Mention the price early to anchor the prospect's expectations

What technique does Grant use when he asks 'there are only two reasons you wouldn't do this — can I share them with you?'

A pre-emptive objection handling technique that surfaces and addresses objections before the prospect raises them

A qualifying question to understand the prospect's budget

A rapport-building opener to start the conversation

A closing technique used at the end of the call

Grant compares the $3600 monthly training cost to $37000 in magazine and newspaper spend and $50000 in TV advertising. What broader pricing principle is he applying and why is it effective?

Discounting — implying the training is cheaper than other options to compete on price

Loss aversion — suggesting the advertising spend is wasted without training to back it up

Price context reframing — positioning the training cost against existing spend the prospect has already accepted making the new investment feel proportionally small and logically justified

Anchoring — establishing a high price first to make the training cost seem smaller by comparison

Grant identifies that Shannon is not the decision maker within 60 seconds. How does he adjust his strategy for the rest of the call based on this discovery rather than ending the conversation?

He immediately asks for Ed's contact details and ends the call

He lowers the price to give Shannon something he can approve independently

He asks Shannon to set up a three-way call with Ed immediately

He shifts his objective from closing the deal to convincing Shannon to become an internal champion who will sell the product to Ed on his behalf

What does Grant say the purpose of the Wednesday live call is as part of the product offering?

To review the team's call recordings and give feedback

To give the company a weekly check-in for support — covering new people people who have fallen off the program or anyone having difficulty

To deliver new sales scripts to the team

To provide a monthly performance report

What does Grant say about the cost of training per person per year when broken down?

At the contract rate it is $2333 per person per year — less than what the company spends on insurance per person

It is comparable to the cost of one week of advertising

It costs more than the average employee's salary

It costs approximately $5000 per person per year

Grant uses the analogy of daily push-ups to describe the effect of daily training — 'you cannot say that about advertising.' What is the deeper strategic point he is making about the difference between training spend and advertising spend?

Advertising has a higher ROI than training for most businesses

Advertising is wasteful and companies should redirect all spending to training

Training compounds daily into guaranteed capability improvement while advertising produces variable and unpredictable results depending on market conditions — making training a more reliable investment than advertising for improving revenue

Training and advertising serve different purposes and should not be compared

What does Grant Cardone mean by the term 'decision maker' or 'DM'?

The person who has the authority to approve and sign off on the purchase

The person who initiated the buying process

The person who uses the product day to day

The most senior person in the company

What is the first reason Grant Cardone says a prospect will not buy?

The price is too high

They need more time to decide

They don't think it is going to work

They already have a competitor's product

10.

Shannon tells Grant that Ed wants to see progress and results before committing. How does Grant handle this 'show me results first' objection without offering a free trial?

He offers a 30-day money-back guarantee to reduce Ed's risk

He shares case studies from similar companies to prove results

He reframes the entire conversation — pointing out that $4.5 million was made with zero training that the cost is 0.01% of their net and asking whether they think they could make $42000 more which covers the entire annual cost

He asks Shannon to start on a month-to-month basis and track results over 60 days before reviewing

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